The Pew Research Center’s Internet and American Life project has released a new report on how Americans are interacting with various social networks today. The report covers popularity of the different social media platforms with breakdowns of usage across different demographic factors, including gender, age, education, income and more.
If you’re currently in the process of fine-tuning your practice’s social media strategy (because honestly, you should ALWAYS be doing this), you can click HERE to get the full report. It’s worth going through the various insights to see where this new data might shape how you use social media to connect with your specific patient population.
Here are some of the findings that are particularly interesting:
- More than half of us (52%) use multiple social media sites. This suggests that a social media presence that only includes Facebook leaves engagement opportunities on the table.
- Pinterest is three times more popular among women than men. If you serve a mostly female patient base, Pinterest could be a worthwhile place to increase your voice.
- Facebook has the highest percentage of daily users, and that’s only 70% (see the graph below). If you’re just posting every once in a while, this means there’s a good chance that your patients won’t see it. Think about strategies to keep fresh content and posts on your social media pages.