NOTE: The following is an excerpt from TeleVox’s Healthy World report, “Technology Beyond the Exam Room”, which illustrates that as digital technology becomes increasingly ubiquitous in American culture, a higher prevalence of its usage should be expected within our healthcare system. Download it HERE!
With a groan and a slap of her palm atop a screeching alarm clock at 6:00 a.m. — it begins. Every Monday through Friday she’s waking and dressing the kids for school, getting herself ready for work, and finding that extra ten minutes to make sure everyone eats breakfast before embarking on her one-hour commute to work.
Today’s women are doing it all — owning businesses while having kids, while running marathons, while earning Ph.Ds. It’s a wonder that 83 percent of women still find time to see a doctor at least once a year.
According to a study conducted on behalf of the American Academy of Family Physicians, 90 percent of adult women in the U.S. are responsible for making the healthcare decisions for themselves and their family members. This includes spouses, children, and other relatives such as parents and grandparents. By utilizing digital technology advances, doctors and hospitals are offering ongoing medical treatments and updates that can save money, and most importantly, time.
Eighty-four percent of the women surveyed said that receiving digital communication updates from their healthcare professional, such as text messages, emails or voicemails, is as helpful, if not more helpful, than in-person conversations. Forty-two percent of women said they would most like to communicate through text or email. Thirty-five percent of women said they would like to receive communication via telephone, and 10 percent prefer direct mailings.
The TeleVox Healthy World study, “Technology Beyond the Exam Room,” shows that information regarding appointment or payment reminders and special event announcements, such as flu shot offerings and other seasonal updates, are among the topics most requested by women when communicating digitally. Other topics include information about medication recalls and tips on how to enhance their nutritional and exercise programs.
Additional findings from the TeleVox report:
- 55 percent of women said that communication they receive from healthcare professionals should be relevant to them as an individual.
- 51 percent of women reported that the communication received from healthcare professionals should be personalized with information that is tailored to their specific needs.
- 34 percent of women would like all communication from their doctor to be personalized with their name.
- 11 percent of women said that they would ignore or refuse digital healthcare communication if it is not personalized with their information.
- 23 percent expect digital communication to help them become healthy individuals.