We’ve helped a lot of businesses create compelling, effective online presences. We’ve designed websites, developed marketing strategies and helped businesses drive conversions using online marketing and advertising tools. And all this experience has helped us see which tools work and which do not. But what’s one thing that few local healthcare practices do that can make a huge impact on website traffic, brand recognition and the bottom line? In a word: blogging.
Here are the five biggest reasons you should be blogging regularly:
Many of you may have heard of the term “SEO,” or “Search Engine Optimization.” This is the phrase for the practice of optimizing your site to appear higher in Google’s search results, and it generates big returns on investment. Blogging is a core element of SEO. It adds new pages to your site that patients can search for and land on, and it tells Google that your site is active and constantly being updated.
More and more, people expect excellence from the businesses they buy from, particularly when it comes to healthcare – they only want to be treated by an expert. The beautiful thing about blogging is that in the patient’s mind, it makes you look like the expert you are. Seeing the depth and breadth of your knowledge laid out on an engaging, well-maintained blog helps patients feel comfortable about you and your business, driving conversions and growing your practice.
Sure, it’s well and good to attract traffic to your website, but the question every business owner should be asking is how to convert that traffic into leads. Blogs are a powerful way to do that. The secret? Just add a compelling call to action in each post. This leverages the traffic you’re getting on your blog into real world, revenue-generating leads.
It’s likely that you’ve heard the term “long tail” in marketing, but what exactly does this mean? When it comes to blogs, it means that the work you do now will continue to pay off for a long, long time. A well-written blog post is a valuable asset because it can compound: it can continue to generate traffic, leads and conversions long after it’s posted. This makes continued blogging a great investment for future growth.
Sharing your blog on social media is key to not only driving traffic, but also potentially generating new links pointing back to your site. If you write a unique, informative and compelling blog post, you are creating an opportunity for others to share your blog on Facebook, Twitter, Google+ or even on their own website. Quality backlinks are a powerful tool in SEO, which is one reason why blogging is so important to your online presence. So when it comes to blogging don’t forget to share the love through the power of social media.
Convinced? Blogging is one of the easiest and highest-yield forms of onsite marketing. Companies with blogs receive 97% more inbound links to their website, generate 67% more leads and enhance their position as a trusted source in the minds of customers as compared to those without. Really, the question isn’t whether or not you need a blog – it’s why don’t you have one yet.
All statistics sourced from HubSpot.
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com