Dental practices know they need to get a handle on their social media marketing strategy in order to build connections with new patients and strengthen those that already exist. As of 2017, social media users across the globe numbered 2.46 billion, with more than 208 million of them living in the United States. And that number is expected to continue growing to 216 million U.S. users by 2021.
Whether on desktops, laptops, tablets or smartphones, people use social media to connect with friends and family. But they also use it to seek out information, and this is where practices can step forward as a trusted source for dental and orthodontic topics.
Social media is also a great venue for marketing—helping dental practices boost awareness, engage existing patients, attract new patients, expand a practice’s online reputation and drive practice growth. The right kind of information and approach can prompt potential patients to contact a dental practice for more information and can also entice current patients to schedule an appointment for a routine or much-needed dental service.
In addition to the importance of integrating your social media marketing strategy so it supports—and is supported by—other aspects of your marketing approach, dental practices can use social media to listen to people and be available to meet their needs. Hint: it goes beyond telling them about your services and office hours—though that’s still important information for consumers to be aware of.
Being able to harness the power of social media is vital to the success of any dental practice today. Regardless of which social media channels are used, there are several key elements that should be considered to ensure the most success.
Learn more by downloading our free white paper, “Social Media Marketing for Dental Practices.”