With the ever-growing popularity of YouTube, Pinterest and video on Facebook, more and more people are preferring illustrated information like infographics over the written word. Infographics allow patients to digest complex information faster and more easily. In fact, 1/3 of your brain is involved in visual processing.¹ Here are six reasons why it’s a good idea to include infographics within the content of your website and social media accounts to help educate patients.
- Reading Retention
Almost any bit of information can be made into an infographic, no matter how technical the content is. According to a study by Neilsen Norman Group, website visitors only read about 28% of the words during an average visit. Putting information in an infographic format allows readers to grasp a lot of information without being bogged down in long, bare descriptions with no pictures.
- Easy to Remember
You only have a few short moments to capture a patient’s attention. We are visual creatures, so an infographic can be a lot more memorable than paragraphs of text.
- Webpage Quality
Want to boost website search engine optimization (SEO)? Infographics are great for SEO because they can be reposted, which gives you more links to your website. If you embed code within your infographic, it will attract more people who want to share it on their own blogs.
- More Engaging
If you have a well-designed infographic, people are more likely to share it, which generates more traffic to your website. Images are shared more than anything else on social media platforms.
- People Love Sharing Infographics
No content is destined to be viral, but infographics have garnered unprecedented popularity, and it’s probably not a huge surprise why. They are colorful and eye-catching and break information down into small digestible pieces. A website visitor can pick up a great amount of knowledge from an infographic in just a few minutes or less, a fraction of the time it would take to grasp the same concepts through words or images alone.
- They Position You as an Expert
One of the best ways to establish trust with website visitors is to make them feel like you are an expert in your field. When you provide patients with eye-catching statistics and reliable data to back it up, you position yourself as a thought leader. Becoming a regular source of valuable content will put your practice on the map.
Interested in more tips about how you can drive traffic to your website? Check out our blog, New Year, New Website, about how you can freshen up your website to give your SEO a boost. If you need help with website design for your practice, let West’s TeleVox Solutions website design team help.
¹Progress in Eye and Vision Research: 1999-2006. National Eye Institute.