Why do patients choose to continue seeing a particular provider? Many times, it’s because that provider has proven their ability to deliver a high quality of care. Whenever possible, that earned trust should be on display in the outreach messages delivered to that patient. Providers can pull from their expertise and educate patients on why it is important for them to schedule a preventive exam or screening.
But there’s a little more to it than that. The effect of educating patients in preventive reminders can also depend on the tone you choose to address an issue. More specifically, focusing on the positive has proven to be more motivating than fear-based messages.
In the report Discussing Diabetes: The Essential Conversation That Could Change the Health of the Nation, when it comes to motivational factors, 73% of healthcare consumers surveyed said that a move toward pleasurable and positive outcomes would be most effective. In contrast, only 27% said that fear of pain and other negative consequences would be more motivational.
What types of outcomes could be mentioned as positive effects of better self-management? Feeling healthier, being happier with one’s appearance, having more energy and living longer are all popular motivational ideas.
Click HERE to download the white paper Going Beyond Awareness: Six Preventive Outreach Must-Haves That Drive Patients to Action. You’ll learn more about building that positive language and other important information into effective preventive reminders.