Coming to grips with all the many marketing buzzwords used today is a job in and of itself. The world of marketing is literally abuzz with a dizzying array of jargon that can be confusing, and more so if you’re not a marketing guru yourself. We’ve sifted through a plethora of terms to bring you five SEO and online marketing buzzwords often seen today, describing what they’re about and why they’re important.
Google and the other major search engines such as Yahoo and Bing provide two types of search results: paid results which typically appear as ads at the top or side of the page, and organic or natural results. Paid results can get your website to rank higher for a specific keyword/phrase because you have paid to be high in the results. However, many web users pay more attention to organic results since they are natural and credible sources of information. Organic search engine optimization consists of optimizing your website so that it naturally ranks high in the search result pages. You can achieve this by using the same keyword phrases in your content that your targeted audience uses when looking for products or services. For instance, a family dentist in San Diego can naturally incorporate the phrase “San Diego family dentistry” into its website and blog content. Of course, the content has to be high quality and engaging so readers are interested in it, share it and even link back to it.
Responsive website design is the process of crafting a website to provide an optimal viewing experience across a wide range of devices including smartphones, tablets and desktops. A responsive design is one that allows the visitor to easily read and navigate the site without having to re-size, pan in/pan out and scroll excessively. Because mobile is slowly taking over web searching, having a responsive design is more important than ever. Your website features a responsive design once it’s constructed in such a way that all the content, images and structure of the site remain the same no matter what device is being used to view it.
Bounce rate is a metric that indicates the percentage of visitors who land on one of your pages and then leave without visiting any other pages on your site. You can see your bounce rate in your site’s Google Analytics report. Generally speaking, a bounce rate between 26 to 40% is excellent, 41 to 55% is average and anything over 70% is poor, indicating that most people leave your site quickly after arriving. If your visitors are “bouncing” away, it may be that that you’re not giving them what they are looking for. It could also be that your site loads too slowly or is hard to navigate. Get to the bottom of why people are quickly leaving your site and then fix those problems accordingly.
In order for the search engines to find your content, you need to make sure it’s relevant and keyword-rich. This involves choosing your keywords with care and using them throughout your website while making sure your content stays on-topic and relays the message you’re trying to send. When your content is keyword-rich, Google will know what your site is about and the keyword phrases for which you wish to be ranked. However, before you rush to over-stuff your content with your chosen keywords, remember that good keyword-rich content appears and reads naturally. When you correctly make your content keyword-rich, your site will rank higher in organic search results, resulting in more visitors who will ideally turn into new patients.
In simple terms, algorithms are the computerized processes and formulas that turn web queries into answers. Since 2010, Google’s algorithm has had over 90 noteworthy updates as the search giant changes to adapt to consumers’ evolving browsing behavior and internet trends. You don’t have to be on top of every algorithm update, but you should be aware of the big ones like Penguin and Panda updates. This is because if any of the “new signals” that determine the quality of the content on your site are not up to Google’s standards, your site could drop out of sight on search results pages. By keeping an eye on news about Google’s latest algorithm updates and maintaining unique, quality content on your site, you should be able to avoid being penalized by Google.
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com