Rather than viewing social media as merely a way to stay in touch with friends, family, and old classmates, dentists should instead see it as a powerful, accessible, and inexpensive tool that they can put to good use in their marketing efforts. Social media sites are a great way to advertise aspects of your dental practice that make it stand out from the competition. As with any new innovation, social media must be used correctly. The right social media strategy coupled with the right dentist website design can help dentists keep existing patients engaged and attract new patients.
The Big Social Media Picture
At the end of 2012, Facebook had racked up roughly one billion active users a month and roughly 600 million active users every day. Think of how many potential new patients and current patients dentists can reach out to through Facebook. Even if you don’t like the idea of incorporating social media, you should know that chances are good that several of your competitors are using it to their advantage. Don’t be afraid to join them – social media and its impact won’t be fading away anytime soon!
Using Social Media to Its Full Potential
Dentists who do plan on incorporating social media into their advertising and marketing efforts will want to make sure that they are properly prepared. You can’t simply create a social media platform and expect to see immediate results. Social media shouldn’t be used the same as other advertising and marketing mediums. Remember that you’re in the social media realm, which means that you need to be social and engage with your audience.
Put a face on your dental practice. Let people see who will be taking care of their teeth and oral health. Let them know what’s going on in your practice and share pictures of your practice and employees with your audience. Ask your audience questions and share personal aspects of your life with them. This doesn’t mean post your debit card PIN or social security number, but it does mean sharing with them why you wanted to become a dentist in the first place, what you like about being a dentist, the most rewarding aspect of your career, etc.
The Right Way
Whatever you decide to share or respond to on your social media profile, make sure that it’s related to dentistry. What news is going on in the industry? Are there any interesting stories or breakthroughs that are worth sharing? Bring life to your social media presence. When someone asks you a question or makes a comment, respond as soon as possible and try not to give them a standard company line that sounds more like a robotic response.
When used the right way, social media is one of the most effective ways to build the brand for your dental practice. Remember at the end of the day that you’re connecting with real people who should be treated like real people. If necessary, don’t be afraid to ask for some help adding social media to your dentist website design and overall practice marketing strategy. Here’s a start.