These days, words aren’t sufficient on their own. Want to engage your audience more? Give them something to look at. Undoubtedly, content combined with visuals has a longer shelf life. In fact, research shows that when people hear information, they’re likely to retain only 10 percent of it three days later. But when that same information is paired with an image, people remember 65 percent of the information three days later.¹ With the increase of images, video, and infographics on social media and websites, many organizations are discovering the power of imagery. Take a look at these statistics.
To put it simply, content is more enjoyable when combined with compelling photos, graphics and infographics. Want to learn more about the power of infographics? Check out Why Infographics Are A Great Way to Educate Patients.
¹2018, Brain Rules, Vision: Vision trumps all other senses.