According to a 2018 West survey, twice as many patients want to receive text messages from healthcare providers today than did in 2011. Despite the widespread preference for text, however, West found that providers are not meeting patients’ expectations when it comes to texting. In a guest column recently published on HealthITOutcomes.com, Allison Hart, VP of Marketing Communications for West, discusses these and several other findings concerning the growing demand for patient text communications.
“Patients to Healthcare Providers: Text Us” highlights how a large percentage of patients would like to have more contact with their healthcare providers, especially between office visits. Millennials are largely driving the shift to provider-patient text communications, though patients of all ages increasingly express a preference for texting.
Unfortunately, text communications between patients and providers are being underused. As the article explains, healthcare providers are missing out on patient engagement opportunities by not utilizing text communications, citing lack of time to text patients, a limited understanding of how to use technology to support texting and concerns about patient privacy, among other perceived issues.
The solution? Smart texting strategies that include automation. The article details how providers and staff can use texting to improve patient communications in multiple areas including:
- Preventive care
- Follow-up treatment
- Remote health monitoring
- Disease management
- Billing and payments
- Service delays
By leveraging text communications, healthcare organizations can upgrade their outreach efforts and better support patient engagement. Read the full article here. To learn more about how texting can improve patient engagement, download our free white paper, “7 Reasons Texting Your Patients Makes Sense.”