The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Tons of great ideas to improve your patient communication efforts!
Y – year-end notifications
Sure, it’s only July, but there’s no such thing as “too early” when planning your calendar of patient outreach campaigns. Have you started looking that far ahead? I absolutely recommend it!
The end of the year is a great reason to reach out to your patients to make sure they’re using the flex benefits available to them. And as an “oh-by-the-way”, it’s also one of the most effective tactics a practice can employ to grow appointment volume in November and December. Not a bad secondary benefit, eh?
Year-end flex benefit notifications are always appreciated by patients, as you’ll help them make the most of the opportunities they’ve invested in throughout the year. And if you’re using an automated system to deliver these messages, you don’t have to go into any great detail. In fact, it actually works better to tease what’s available to the patient to grab their interest and get them to a staff member to discuss it.
An effective year-end notification might look like this:
“Hello! This is a courtesy call from Dr. Smith and the team at Smith Smiles. Our records indicate that you may have some insurance benefits that will expire on December 31. Please call our office at 555-555-1234 to discuss completing any unfinished treatment.”