The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Tons of great ideas to improve your patient communication efforts!
X – “x factor”
What does that mean? “X factor”? Seems like there’s no good word that starts with “X” for this ABCs series. Well, that’s partly true. But this is also a great opportunity to make the point that there’s no “one size fits all” when it comes to patient notifications. Yes, leading vendors can offer best practices based on years of experience (and we discussed that in letter “B”), but ultimately your practice has its own unique goals and objectives you’ll want to achieve. Along those same lines, many practices have characteristics about their patient population that impact their communication approach. For example…
There may be specifics about your patient demographics that impact the time of day you call them. For instance, if you’re serving an elderly population that is more likely to be home during the day, maybe that’s the best time to have notifications delivered to them.
If you have a new online portal you want to make sure patients visit, you could deliver many of your notifications via email to give patients a convenient way to click and visit the portal.
Your practice’s own unique “x factor” is just as important as common industry best practices in a successful notifications strategy.