The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Tons of great ideas to improve your patient communication efforts!
P – preferences
Do patients really have a preference on how you contact them about appointments or other routine communications? Of course they do! And you can’t lump all of those into stereotypical groupings – where all younger patients want a text and elderly patients want a phone call from the staff. Patient preferences happen on an individual level. Thankfully, automated notifications can now be delivered via phone call, email and text message – giving you the flexibility to meet your patients’ preferences on how you stay in touch.
A recent survey of patients at a multi-specialty clinic suggest that all three of those automated notifications types should have a role in your notification strategy. Patients were asked how they would prefer to be reminded of upcoming appointments, and they were allowed to choose multiple channels (that’s why these figures add up to more than 100%).
How would you like to be reminded of upcoming appointments?
- Text messages – 74%
- Automated phone calls – 43%
- Email – 43%
- Live calls from staff – 28%
Are you offering patients the opportunity to be reached through their preferred channels?