The following is an excerpt from our eBook “The ABCs of Patient Notification”, which you can download for free RIGHT HERE. Enjoy!
L – length of message
You hear it all the time in the media – “content is king”. Effective communications with patients are all about substance and structure. What you’re saying, when you’re saying it and more.
Message length is a key component here. But just how important is it? The length of a message can impact patient response rates by as much as 30%! Whether you’re asking patients to confirm an appointment, schedule a visit or take any other action, there are best practices on what message length drives the most interaction.
No matter how you deliver a message to your patients – through the mail, through an automated phone call, through a call from a member of the staff – organizations that excel in terms of message length and content continually ask themselves these three essential questions to maximize the impact of their communications:
- What is the single most important thing my patients should hear? When your patient hangs up the phone or tosses out that postcard, what will they remember?
- After the patient recognizes who is contacting them, what should be communicated first? I’ll give you a hint: it’s your answer to #1.
- What details are not crucial to this communication? What can be omitted or perhaps shared at a later time to help your core message make an impact?
Use the answers to these essential questions and best practices from other organizations to create the optimal length for your message.