Whether it’s your logo, signage in your office, or anything else your patients can see, the colors of those materials can have an impact on their impression of your practice. Color theory is playing an increasingly important role in practice marketing, and I’m here to give you a quick recap of what research tells us about six basic colors’ ability to cause actions and reactions.
Before you read below, click to participate in the Global Color Survey being conducted by Color Matters. You’ll be able to input your perceptions and see how they line up with global findings.
Red: The color of extremes. Love and passion on one side. Violence and blood on the other. Red is a highly-visible color that captures attention, but it can also cause temporary rises in blood pressure and heartbeat.
Yellow: The color of happiness, optimism, sunshine and warmth. Yellow captures more attention than any other color, and because of that, it’s often used to indicate caution.
Blue: The favorite color of people. Darker blues conveys a sense of trust and authority, while lighter shades generate feelings of peace and serenity.
Green: Green = growth. It’s universally associated with nature and the environment. It also symbolizes good luck. But the word “green” itself also carries some negative connotations – green with envy, green behind the ears, etc.
Purple: Purple has taken on the role of magic and the supernatural. Lighter shades of purple are linked to romantic feelings, while dark purple has a strong tie to royalty and dignity. Studies have shown purple to be the most polarizing color – people either love it or hate it.
Orange: Orange is all about energy. It’s also a trendy color, going through ups and downs in popularity over the years. It’s often associated with good health and is a very attractive color to children.