A West survey of 1,036 adults and 317 healthcare providers in the U.S. revealed that approximately one in four Americans (24%) don’t feel valued by their healthcare providers. This number may seem a bit surprising, especially considering that same survey also found that 94 percent of healthcare providers feel confident their organization does a good job making patients feel valued. But the fact is, some patients just aren’t feeling the love.
Making patients feel valued has never been more important—a whopping 91 percent of Americans are likely to investigate other options if they are not completely satisfied with their current healthcare provider. In fact, four in five dissatisfied patients (88%) say they would switch providers.
The good news is that there are many ways to make patients feel valued, and even the smallest actions can make a difference. Here is one example of a small communication improvement that can help convince patients that their healthcare team cares about them and their health:
Proactively recommend preventive services and screenings.
Preventive care is clearly valuable to patients’ overall health, yet many Americans do not fully take advantage of recommended preventive screenings or tests. This gap in routine care utilization means that there are numerous opportunities for providers to make patients feel valued by using patient communications technology to teach them about the advantages, availability and affordability of preventive services.
Healthcare teams can use automated notifications to remind patients that they’re due for routine tests and screenings, share prevention and wellness tips, and explain which preventive care services are covered by insurance with little to no out-of-pocket expenses.
The point is, small improvements can make a huge difference. And communicating with patients about something as simple as recommended preventive services can impact how patients view their healthcare experiences. For more ideas on how to make patients feel more valued, download: Help Patients See the CARE in Healthcare: 5 Simple Communication Improvements That Make Patients Feel More Valued.