For many practices, a goal at the beginning of the year is to increase focus on educating patients about preventive health opportunities. Introducing patients to important screenings and preventive exams can not only drive revenue for the practice but also fuel improved outcomes by better engaging patients in their ongoing health.
As practices begin to build a strategy for how they will connect with patients throughout the year, one of the most-often referenced resources is the National Health Observances calendar, compiled by the U.S. Department of Health and Human Services. Click HERE for the list of 2015 observances separated by month.
Using this list, you can identify opportunities to reach out to your patients with individualized communications that tie into larger national awareness campaigns. For example, you might leverage October’s National Breast Cancer Awareness Month as a reason to remind patients of the importance of mammogram screenings. May’s Arthritis Awareness Month could help you introduce helpful resources to patients who are suffering from arthritis – a message that would benefit the patient while deepening their bond with your practice.
How might your practice use the National Health Observances calendar to engage your patients in 2015? Click HERE to learn more about how TeleVox’s wellness and preventive messages can be an effective part of that strategy.