Women make up a large patient demographic that underutilizes preventive care, and financial concerns are partly to blame. However, most insurance plans cover the cost of preventive care screenings such as mammograms.
Under the Affordable Care Act, the standard coverage for mammograms by private plans allows for women age 40 or older to receive a screening every 1-2 years. Despite that, data from the CDC shows that approximately 35% of women have not received a mammogram in the past two years.1
High Deductibles Cited As A Reason That Women Delay Care
A recent West study found that only 26% of women strongly agree with the statement, “I get all necessary preventive screenings.”2
The study also found that high deductibles negatively impact how likely they are to get preventive screenings:
- 77% of women report high deductibles at least somewhat impact how often they get screenings.
- 45% say high deductibles impact by “a lot” or “very much” how often they postpone or delay recommended treatments.3
Better Communication Promotes Prevention
Leveraging patient reminders is a cost-effective way for providers to educate and motivate patients about necessary preventive care, such as mammograms:
- Send automated messages to educate patients about screenings.
- Notify them when they are due for preventive care.
- Encourage them to make appointments for services that carry no out-of-pocket costs.
Providers who use technology-enabled communications for outreach campaigns have seen significant increases in patient participation and provider revenues. Being more proactive is the key for both patients and providers in advancing care quality and generating better health outcomes.
See how one practice used patient notifications to build relationships with its patients. Read the complete Case Study here: Scottsdale Medical Imaging “Makes Patients for Life” with West Notifications
1 Centers for Disease Control and Prevention: National Center for Health Statistics, Fast Facts. 2015.