This is the second part of a two-part series. Click here to read part one.
Being more proactive is key for both patients and providers in advancing care quality and generating better health outcomes. Increasing communications about preventive care can lead to greater patient engagement and appointment volume. These “must-haves” are proven ways to activate patients to become more involved in prevention and wellness.
4. Educate patients on why prevention is important.
A recent study found that patients rely on their doctor’s expertise to help them understand treatment options and provide clarity on services.1 Whenever possible, providers can use their expertise to educate patients on why preventive exams and screenings are important to overall health. Focusing on the positive has proven to be more motivating than using fear-based messages.
5. Take advantage of health observance campaigns.
High visibility health observances such as National Breast Cancer Awareness Month or American Diabetes Month provide valuable opportunities to inspire preventive action while the subject is top-of-mind. You can build on those efforts by directing patients to online or community resources.
6. Encourage patients to ask questions.
One of the best ways to drive appointment volume from outreach is by asking questions. If you are using email or text communications, you might include an option for the patient to be contacted by the staff to answer questions. Encouraging questions is a great strategy for patients who are not yet ready to make an appointment, but want additional information.
Download the White Paper: Going Beyond Awareness: Six Preventive Outreach Must-Haves That Drive Patients to Actions