The Official Blog for Intrado’s TeleVox Solutions

The Official Blog for Intrado’s TeleVox Solutions

West Corporation

Posted on May 14, 2014 by West Corporation 


Ochsner Increases Screenings with TeleVox Messages

older men screening

Automated messaging continues to prove its value in provider-patient engagement strategies.

Ochsner Health System recently teamed with TeleVox to connect with 3,137 male patients aged 50-75 who were past due for a colonoscopy or upper endoscopy. The messages delivered to these patients included the option to transfer and speak with an Ochsner representative to schedule their appointment. As a result of the calling campaign, 578 of these targeted patients scheduled their screening – an 18% conversion rate.

What does this mean in terms of patient health? The American Society for Gastrointestinal Endoscopy notes that the average 60-year-old without special risk factors for polyps has a 25% of having a pre-cancerous or cancerous polyp. Given that rate, the Ochsner campaign allowed 145 men to benefit from early detection.

The campaign has made a significant revenue contribution as well. Based on a national average of $1,185 per procedure, the outreach efforts have generated an estimated $685,000 in revenue for Ochsner.

Where do similar opportunities exist among your patients – ideas for encouraging important exams and screenings while increasing appointment volume for the practice? Click HERE to learn more about effective wellness and preventive outreach strategies.

TeleVox Solutions