Last week, Google announced that starting April 21st, the mobile friendliness of a website will be a factor taken into consideration when ranking sites in mobile search results. This announcement does not come as a big surprise to most people in the SEO community due to the ever-increasing number of people searching the internet on mobile devices.
In its announcement Google said that as more and more people are using mobile devices to browse websites, its algorithms have to adapt to these usage patterns. Back in November of 2014, Google began labeling sites as “mobile-friendly” to highlight those sites that are optimized for mobile devices. Google is now looking at using mobile-friendliness as a ranking factor as well, but only in mobile searches.
More Mobile-Friendly Websites Will Appear in Search Results
Beginning on the 21st of April, Google will be taking mobile-friendliness into consideration as a ranking signal. This change will affect mobile searches in all languages across the globe and will have a significant impact on Google’s search results. Because of this change, people searching the internet will find it much easier to get relevant, high quality search results that are optimized for their mobile devices.
What Business Owners Need to Do
If you have access to Google Webmaster Tools and monitor it, you may have already received a message from Google that notified you to fix mobile usability issues found on your site. If this is the case and you’re already executing a mobile-friendly website, then this latest news should be reassuring that you’re doing the right thing and your hard work will be rewarded. However, if you’ve been dragging your feet when it comes to making your website mobile-friendly, now is the time to get on it. Since Google just warned all website owners who are procrastinating that there’s a concrete deadline to meet for making sites mobile-friendly, there is no time like the present to start this project!
Google offers a great tool to help you test if your site is mobile friendly. You can access that tool via this link. This test will analyze your URL and report back if the page has a mobile-friendly design. If your website fails the test, you need to get to work asap. Failing to do so by the April 21st deadline will result in you potentially losing website traffic down the road. Google also offers this handy guide for making websites mobile-friendly that will walk you through the tasks you must complete.
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com