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West Corporation

Posted on April 25, 2011 by West Corporation 


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Y? Orthodontists Shd B txtN Patients

by James Hamilton

Five reasons texting is a great way to engage

Lately it seems like “engage” is becoming a very popular buzzword in a variety of industries, from social media to technology to, yes, healthcare. For healthcare providers, engagement is a very straightforward idea.…

West Corporation

Posted on February 16, 2011 by West Corporation 


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How Engagement Communications Extend 2010 Holiday Sales Into 2011

by Scott Zimmerman

As the credit card bills from Christmas arrive in the mail, you’d think people would tighten their belts in January. But post-holiday sales drew crowds back into department stores for further retail therapy. Forget the returns line, Americans hit the stores in a big way after Christmas to buy more stuff and indulge their retail appetite, which may have made 2010’s holiday shopping season one of the biggest ever.…

West Corporation

Posted on February 1, 2011 by West Corporation 


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Is Facebook a Risky Business?

What You Need to Know About Protecting Your Practice on the Largest Social Network

by Charity Mason

More and more orthodontic practices are adding a Facebook business page to their arsenal, and with good reason; they’ve learned that it is a powerful tool to market and stay close to their patients.…

West Corporation

Posted on December 10, 2010 by West Corporation 


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Patient Heal Thyself

by Scott Zimmerman

As the healthcare reform bill leaves Washington and makes its way into the American health system, the rhetoric is over and the task of implementation begins. To say that the bill is far-reaching is like saying the 1985 Bears played a decent game of football.…

West Corporation

Posted on November 3, 2010 by West Corporation 


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Engagement Communications Help Increase Patient Compliance

by Scott Zimmerman

Taking medications, engaging in healthy lifestyles and quitting harmful habits are vital for good health, but patients often resist the advice of health care providers and thus neglect what is in their best interests.

Medical practices of all shapes and sizes have all seen their share of non-compliant patients.…

West Corporation

Posted on October 25, 2010 by West Corporation 


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Local Listing Rehab

Simple improvements for a high-impact Google Place Page

So you’ve decided to spend some time focusing on the web presence of your practice. Your Facebook page looks great, YouTube videos are getting some views, website traffic is on the rise and you’re even thinking about starting a blog.…

West Corporation

Posted on October 25, 2010 by West Corporation 


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Till Death Do Us Part: Extending the Lifetime Value of a Customer

by Scott Zimmerman

I believe that the old adage “it goes without saying” is a major factor in the breakdown of relationships – personal, social and professional. Articulating care and understanding, and creating a two-way dialogue, are the lynchpins of strong, long-term relationships.…

West Corporation

Posted on October 21, 2010 by West Corporation 


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Do You Speaka My Language? Getting Your Teeth Into Kids

by Scott Zimmerman

While perfect white smiles are the accessory du jour in Hollywood and beyond, let’s face it — no one really likes to go to the dentist. And religiously staying on track with dental treatments is, well, no fun at all.…

West Corporation

Posted on October 13, 2010 by West Corporation 


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The Engagement of Unified Communications

by Scott Zimmerman

Definitely not all for one and one for all.

“All for one and one for all!”

In addition to being the rallying cry of The Three Musketeers, that famous phrase is a pretty good illustration of the value of unified communications (UC), which integrates disparate technologies — such as voicemail, short message service (SMS) texts, and Internet Protocol–based telephone and call control — for the betterment of communications.…

West Corporation

Posted on October 13, 2010 by West Corporation 


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Maximizing Retail Profits Through Customer Engagement

by Scott Zimmerman

The changes in the economy due to the recession have directly affected the retailer/consumer relationship, specifically consumer loyalty. Consumers are more concerned about their own finances than they are about sticking with a retailer. The impact of this trend is that retailers have to be more in tune to what customers want, how they want to be treated and what they will respond to — essentially valuing customers’ business more.…


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