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West Corporation

Posted on January 30, 2013 by West Corporation 


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Engagement Communications for Better Practice Management

by Scott Zimmerman

Utilizing this technology will ensure that you’re getting the best out of your patients — and that they’re getting the best out of you.

The chiropractic profession is facing some big issues that can affect your practice’s ability to thrive — perhaps even survive.…

West Corporation

Posted on January 7, 2013 by West Corporation 


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Digital Disclosure Is Saving Lives

by Scott Zimmerman

New treatments or advice for preventing medical conditions are released to the public on a regular basis, yet 115 million Americans still don’t feel healthy. Perhaps this is because healthcare consumers aren’t fully taking advantage of what’s available to help them achieve and maintain a healthy lifestyle.…

West Corporation

Posted on December 15, 2012 by West Corporation 


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Helping Patients Better Manage Chronic Disease

by Scott Zimmerman

The future of disease management is all about engagement.

Patients who don’t comply with the disease management plans prescribed by their physicians put their own health at risk. The numbers back it up: Each year in the United States, chronic disease — such as heart disease, stroke, cancer and diabetes – cause seven in 10 deaths, according to the Centers for Disease Control and Prevention (CDC).…

West Corporation

Posted on July 5, 2012 by West Corporation 


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Guest Opinion: The Time Is Now For Healthcare Change

by Scott Zimmerman

Every eight seconds, another baby boomer qualifies for Medicare. By the time you finish reading this, 38 more people will become eligible for the program. One significant challenge our nation is facing is that Medicare, a program Americans depend on, is in dire financial straits.…

West Corporation

Posted on April 10, 2012 by West Corporation 


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Engagement Communications: The Difference It Will Make To Your Healthcare Enterprise And Your Patients

by Scott Zimmerman

Hospitals are struggling to make ends meet. Uncompensated care costs in 2010 nationally totaled $39.3 billion, according to the American Hospital Association. Government and insurance reimbursements barely cover expenses for some poorer communities’ widespread and complicated problems. Recently Kenneth Davis, CEO of Mt.…

West Corporation

Posted on January 23, 2012 by West Corporation 


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Deciphering the Electric Bill to Save Energy, Money

by Scott Zimmerman

People pay little attention to electricity meters. The monthly bill comes and goes. As long as there is not a noticeable rise, the use details are not interesting to consumers. With a little help from utility companies, however, consumers can learn to decipher bills, save money and be more energy-conscious.…

West Corporation

Posted on December 22, 2011 by West Corporation 


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Braving the Storm

by Scott Zimmerman

Seven Tips for Using Engagement Communications to Weather-Proof Your Customers

The tornado that struck Joplin, MO, this year crushed nearly a third of the city. It pounded about 2,000 buildings, including places like a fire station and hospital that exist to respond to emergencies.…

West Corporation

Posted on August 25, 2011 by West Corporation 


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eHealth Radio Interview with Scott Zimmerman

How Engagement Communications Technology Support Telemedicine Efforts

Scott Zimmerman discusses & answers the following:

  • How can Engagement Communications technology support Telemedicine efforts?
  • Automated messages have been around for a long time. What makes this different?
  • Some might say that automated communications are impersonal.

West Corporation

Posted on July 25, 2011 by West Corporation 


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Your Online Reputation: The 411 on Patient Reviews

It’s a sign of the times and a testament to the power of the consumer. Today, everywhere you look online, you find customer reviews. Whether you’re shopping for shoes, power tools, a lawn care service, or, yes, orthodontic work, you can’t do this research without finding reviews and ratings from the public.…

West Corporation

Posted on June 1, 2011 by West Corporation 


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Your Teenage Patients: Sports Drinks And Communication Tools

by Scott Zimmerman

Sports and energy drinks are becoming increasingly popular with teens, and dentists are becoming concerned about the lasting impact this trend may have on oral health. According to a study from the University of Iowa, sports drinks are even more corrosive to teeth than colas and energy drinks.…


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