More than 50 percent of respondents confirmed that Mondays are the worst days for missed appointments
Televox Software, a leading provider of Engagement Communications technology solutions, today released a research report summarizing trends of how dentists are currently using online tools to engage with patients. The results are based on findings from a recent survey of 9,000 dentists and orthodontists throughout the country.
The report shows that seventy-five percent of practices are using voicemail, email or text messaging to remind patients of their appointments. However, according to Scott Zimmerman, President of TeleVox, the survey findings indicate there are significant opportunities for practices to market their services via digital technology. More than 80 percent of practices are not currently marketing new products and services and, while 95 percent of practices have websites, only half have Facebook fan pages.
Portal-based practice management tools provide access to patient data and a means to send email and SMS texts. TeleVox’s Engagement Communications portal also features quality HTML emails that link to the practices’ websites, outbound email communications that integrate with Facebook and Twitter pages, and promotional tools that help drive traffic to web pages to promote new products and services or provide expert advice on dental care.
The report reveals some interesting patient behavior, including:
- more than 50 percent of respondents confirmed that Mondays are the worst days for missed appointments;
- more than three quarters of missed appointments are by men; and
- nearly half of missed appointments are from patients in the 14-25 age group.
“This research indicates that advances in communications technology are giving practices the means to engage and activate patients in new ways,” Zimmerman said. “These tools also are helping solve the challenges of getting patients to attend appointments on time, which can lead to increased patient loyalty and business growth opportunities. We are pleased to make this research available to the dental industry.”
To review or download the complete research report, click www.televox.com/downloads/dental_survey.