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Posted on April 27, 2009 by West Corporation 


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eHealth Adoption Equals Survival for Orthodontists

Technology helps orthodontists meet demands of information-hungry patients

MOBILE, AL (April 27, 2009) — Doctors must customize care and communication to meet the demands of Internet savvy health consumers in order to succeed and ultimately survive. That is according to recent reports detailing the future view of healthcare. This trend of self-service transactions and online communications is the fork in the road for the orthodontic industry because its adoption is critical for a successful orthodontic practice.

By incorporating e-health communications into a practice, an orthodontist can ensure he or she maintains their competitive edge and brand image and, as a result, improves patient satisfaction and revenue,” said Scott Zimmerman, business leader for TeleVox, a leading provider of healthcare communication solutions.

“Before a patient makes an appointment, that patient has probably already consulted a variety of sources on the Internet,” continued Zimmerman. “They most likely have downloaded report cards on orthodontists in their area, looked at before and after pictures on websites and read patient satisfaction reviews about a particular office.”

TeleVox is leading the way in the use of innovative e-health communications to meet the demands of today’s health conscious consumer with unique products and services, such as T.LINK EC, SiteBoost and AdBoost.

TeleVox is offering free consultations and product demonstrations at the 2009 AAO Annual Session (American Association of Orthodontists) in Boston May 1-5, 2009 at Booth #3033.

T.LINK EC, which has 1.6 million active users, turns a website into an interactive patient service resource center. With T.LINK EC orthodontists can conduct patient satisfaction surveys, give patients access to detailed appointment information, send automated e-mail appointment confirmations or send text message appointment reminders to mobile devices. They can even accelerate payments and decrease accounts receivable through the new online payment service for mobile devices.

SiteBoost and AdBoost offer premium search results and search marketing services to augment their website presence and drive more traffic to the website. Porter Research confirmed that TeleVox-hosted websites outranked other vendors in search engine ranking and visibility.

SiteBoost and AdBoost provides an opportunity to reach the growing demographic of online users seeking orthodontic care by driving targeted traffic to a doctor’s website. With SiteBoost and AdBoost an orthodontist can target Internet users in their geographical areas that are looking for answers for specific orthodontic needs at a cost much lower than traditional marketing (i.e. television, direct mail, billboards, yellow pages, newspaper ads). SiteBoost and AdBoost also provide data and analysis to report where the traffic is coming from and what types of information their user base is seeking.

Recent reports show that many orthodontists are looking for better ways to decrease administrative costs, increase practice efficiency, improve productivity and attract new patients. “We know that easy patient scheduling, quality patient service and access to information are all major drivers in patient satisfaction. That’s why technology has really become a necessity in building and maintaining patient loyalty,” said Zimmerman.

About TeleVox

For years leading doctors have chosen TeleVox for proactive, effective and timely healthcare communication. TeleVox offers value-driven, secure and reliable communications solutions that help to create new revenue streams for healthcare providers and proactively inform their patients.

TeleVox understands that patients want to receive communication from their doctors in a secure and timely fashion, using the most convenient channel to reach them. That’s why TeleVox broadens doctor-patient communication channels beyond voice, with the right mix of technology and human touch.

TeleVox offers and hosts multi-media outbound messaging platforms, communication portals and proactive communication programs that seamlessly integrate to data and practice management systems. Formed in 1992, TeleVox has worldwide presence in over 14,000 practices and organizations and accurately delivers millions of multi-media messages every week.

An affiliate of West Interactive Corporation, TeleVox is headquartered in Mobile, Alabama. For more information, visit the Company’s website at www.televox.com or call 1.800.644.4266.


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