Editor’s Note: The following is a guest post published by permission of its author.
Now that 2014 is in full swing, it’s a great time to take stock of your website. Redesigning your website is a great way to give it a “shot in the arm” so to speak, as a fresh new design is favorable for SEO. Today, it’s simply not enough to just have an attractive, functional website that only addresses the needs of your clients. Instead, it’s important that your website is highly visible to the major search engines so that potential clients can easily find you when conducting organic searches.
Here are some things you should consider doing in 2014 to make your website more user and SEO-friendly:
Say Goodbye to Flash
If your current website involves the use of Flash, you might want to change that. Flash websites are slow-loading and not always compatible with all devices. For instance, Apple products do not support Flash, and we all know how many people today are using Apple smartphones and tablets! Plus, Flash is difficult to update, and it often crashes browsers. In short, Flash is on its way out, and because there are so many other technologies out there that can do what Flash does, there’s just too much negativity surrounding Flash to justify the continued use of it.
Integrate Social Media into Your Site’s Design
You may think of your website as being the center of your online brand’s universe. However, you should know that an increasing number of consumers are using social media sites as their starting point for finding information about products and services. This doesn’t mean you should get rid of your website altogether. What it does mean is that you should be incorporating social media into your website design. Once you’re signed up for your social media networks of choice, place the social media icons on each page of your site so your visitors can easily interact with them. People will be more apt to click on your icons if you ask them to so ask your visitors to “like” your Facebook page and to “follow” your business on Twitter.
By adding social icons and placing your business on a variety of social media platforms, you are aiding your business in extending the reach in a number of markets. Having a strong social media presence on sites like Facebook, Twitter, Google+, and Pinterest is like opening up a new location for your business. You are able to target new demographics and gain potential new patient leads from kids, teens and adults that are present on these sites.
Optimize Your Images
Images are often overlooked when it comes to SEO, but they play an important role. When you optimize your images by doing things like making them smaller, your site will load faster and mobile visitors will have a pleasant experience while on your website. It’s important to know that the more relevant the text is around an image, the better results you’ll obtain in search results.
Ask for Backend Access
Everyone knows that fresh content is crucial when it comes to SEO for a website. This is why you should be given backend access to your site’s administration panel. When you’re able to access the inner workings of your site, you’ll be able to add content or photos whenever you please. Just remember to only make small changes to your site you’re comfortable making because if you happen to make a mistake and mess things up, you may have to pay your designer a fee to have it fixed.
In conclusion, the start of the new year is a good time to think about your website’s design. By making some basic design changes to your site, you’ll be given the peace of mind of knowing that your site will be a top contender for search engine visibility and user-friendliness!
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com