Editor’s Note: The following is a guest post published by permission of its author.
Yahoo’s chief executive Marissa Mayer recently announced at an employee meeting that Yahoo plans to partner with Yelp in an effort to bolster local search results. Once this partnership takes place, Mayer hopes that Yahoo will be better able to compete with Google and Bing. Yahoo will be incorporating the listings and reviews of local businesses on Yelp into its search engine. This new feature will be available in the coming weeks but as of yet, the terms of the deal are unknown.
Mayer has been leading an overhaul of search technology at Yahoo as she is attempting to turn around the once-dominant internet portal. By incorporating Yelp’s listings and reviews in the Yahoo search engine, Yahoo could once again be able to compete with Bing and Google. With this partnership, Yahoo will combine its key search results with Yelp’s listings and reviews of local businesses. This move can help improve traffic to Yahoo Local, which is currently not very popular.
This new collaboration between Yahoo and Yelp brings to light the importance of claiming and maintaining your business’s local listings on various sites. It also should serve as a reminder to business owners of how important it is to keep your information consistent across all platforms as doing so will help ensure customers and patients find your business.
Why Consistency Matters
The reason why consistency is important is because the search engines improve search results by aggregating information about your business from across the internet. If your information is not consistent across all the platforms you use online, the search engines may not attribute reviews or third party sites to your business which will negatively affect your search results. This is why you should routinely check to see that you have an accurate and consistent presence on the web. Make sure that your physical address, phone number and business name are all the same across your web presence. Additionally, it’s important to take the time to carefully double-check spelling and abbreviations to make sure everything matches up.
Update Your Information Regularly
While your business may be listed on all the key local directories like Yelp and Google+, if you don’t bother keeping your information updated, the negligence will act against you as you could lose credibility and drop down in search engine results, which is the opposite of what you need to be doing. The reputation of your business means everything to you both online and off. If you provide your prospective patients or customers with outdated information such as wrong phone numbers or old addresses, your reputation will be harmed and you’ll lose out on new business.
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com