Interested to know the differences in how women and men use their mobile devices and interact with social media? A new infographic from FinancesOnline.com and Ruby Media offers valuable insights you may be able to leverage in your practice’s patient engagement strategy.
Here are three interesting insights :
- 71% of women are likely to follow or “like” a brand for deals, compared to only 18% of men. If your practice ever runs any pricing specials, this is something to keep in mind.
- Both genders are texting in high numbers. 81% of women and 77% of men text with their smartphone, making SMS messaging a great opportunity to complement your phone call and email communications to patients.
- Social media is increasingly being used to find “how-to” information – 37% of women and 30% of men. If you have informative videos or health tips on your website, be sure you’re sharing them on social networks as well.
View the full infographic below!