The Official Blog for TeleVox Solutions

The Official Blog for TeleVox Solutions

West Corporation

Posted on June 11, 2014 by West Corporation 


Miles Apart: How Women and Men Use Social Media and Mobile [INFOGRAPHIC]

Interested to know the differences in how women and men use their mobile devices and interact with social media? A new infographic from and Ruby Media offers valuable insights you may be able to leverage in your practice’s patient engagement strategy.

Here are three interesting insights :

  1. 71% of women are likely to follow or “like” a brand for deals, compared to only 18% of men. If your practice ever runs any pricing specials, this is something to keep in mind.New Call-to-action
  2. Both genders are texting in high numbers. 81% of women and 77% of men text with their smartphone, making SMS messaging a great opportunity to complement your phone call and email communications to patients.
  3. Social media is increasingly being used to find “how-to” information – 37% of women and 30% of men. If you have informative videos or health tips on your website, be sure you’re sharing them on social networks as well.

View the full infographic below!

social media mobile sexes

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