Every 3 minutes a man will be diagnosed with prostate cancer. According to a survey conducted by the Cleveland Clinic, 53% of men said their health isn’t something they like to discuss. In the same study, 48% turn to their spouse or significant other to discuss a health issue. So what can providers do to encourage men to take an active role in their health? Here are three ways to use technology to put awareness and prevention top-of-mind.
- Communicate the Seriousness of the Issue – Most men don’t realize how prevalent prostate cancer is or that it’s preventable. One way to address that is by utilizing your social media channels and your website to give them the facts about it being the most common cancer and the second leading cause of cancer death in men.
- 1 in 9 U.S. men will get prostate cancer in their lifetime.
- Nearly 30,000 men will die due to prostate cancer in 2018.
- The survival rate is almost 100% if caught early.
- African-American men are 2.4 times more likely to die from the disease.
- Educate Men on the Risk Factors – We’ve already established the fact that men don’t like to communicate health issues or concerns. Make it easier for them to provide that information by texting or emailing a health risk assessment survey. A simple survey that addresses the common risk factors for prostate cancer can help providers gain insights into patients’ health for better outcomes. Some risk factors to discuss on the survey can include:
- Age – a man’s risk of prostate cancer increases with age.
- Ethnicity – African-American men are more at risk than any other race and are twice as likely to die of prostate cancer.
- Family History – Men who have family members with a history of prostate, breast, ovarian, colon or pancreatic cancers are at an increased risk.
- Genetic Mutations – Inherited mutations of BRCA1 or BRCA2 genes can raise the risk of prostate and other cancers within families.
- Diet – Some studies show that diet can impact the risk of prostate cancer.
- Chemical Exposure – Studies show that individual exposure to chemicals such as pesticides and herbicides can increase the risk of prostate cancer. Veterans exposed to Agent Orange have a 49% higher chance of getting the disease.
- Alert Men to the Symptoms of Prostate Cancer – The early stages of prostate cancer don’t always have noticeable symptoms. However, bringing attention to some of the common symptoms can alert both men and their spouses to the potential of prostate cancer. One way to inform patients of common symptoms is by using your on-hold messaging technology. Instead of putting patients on hold to listen to music or dead silence, you can use this opportunity to provide information about common prostate cancer symptoms:
- Having blood in the urine.
- Pain in the hips, lower back and chest.
- Issues passing urine, such as a low or weak stream.
- Problems with having to urinate, especially frequently throughout the night.
- Difficulty holding back urine or loss of bladder control.
- Inability to get an erection or getting a painful erection
For more information on how to educate patients regarding prostate cancer as well as guides and tools, check out the National Comprehensive Cancer Network Prostate Cancer Guidelines for Patients. Additionally, to learn more about how on-hold messaging can activate an already captive audience, download our free tip sheet – 6 Ways to Generate Revenue Using On-Hold Messaging.