NOTE: The following is an excerpt from TeleVox’s Healthy World report, “Technology Beyond the Exam Room”, which illustrates that as digital technology becomes increasingly ubiquitous in American culture, a higher prevalence of its usage should be expected within our healthcare system. Download it HERE!
It may not come as a surprise to learn that most men tackle problems with a “just fix it” approach. They believe that if a problem exists, a solution must also exist. This same concept holds true when communicating about health and wellness decisions. Men don’t just want to learn about unhealthy lifestyle habits, they want to be educated, firstly, on how to fix them.
Dr. Jesse Hsieh wrote in his article titled “Just Fix the Darn Thing! The Key to Communicating with Men” that when it comes to communicating about health problems, it’s in a man’s DNA to think, “If you can’t fix the problem, why are we talking about it?”
Dr. Hsieh wrote that most men don’t want to sit down and have a heart-to-heart about what’s going on in their bodies, no matter how great of a listener the doctor may be. But, Dr. Hsieh wrote, the good news is that men might be more open to a health-related discussion if you offer some solutions into the mix.
Twenty-two percent of men surveyed said that the communication they expect from their healthcare professional should go beyond telling them to get healthy. They want the exact steps on how to become a healthy individual. So how can physicians give men the ongoing education and updates they require to fulfill their fix-it needs, and on what topics?
Thirty-five percent of men reported that a phone call from a healthcare professional reminding them of their appointments would be most helpful. Topics that piqued most men’s interests were educational tips about how to eat healthier, how to help their partner maintain a healthy pregnancy, and advice on how to maintain a proper exercise routine. Nineteen percent of men said they would also like to be alerted via text or email during seasonal changes about issues such as allergy maintenance or when to get a flu shot.