NOTE: The following post includes data from TeleVox’s Healthy World report, “Technology Beyond the Exam Room”, which discusses issues to consider when incorporating high-tech engagement into treatment plans bupropion hcl. Download it HERE!
Though the United States is one of the world’s most diverse nations in terms of regional cultures and lifestyles based on geographic locations, sometimes we’re not so different. In fact, when it comes to how we prefer to communicate with our providers, the similarities across U.S. regions are downright eerie.hbspt.cta.load(464434, ‘20220778-ceb1-49ad-a03c-eb794d2660cd’);
When more than 1,000 Americans were surveyed about the level of personalization preferred in their communication from providers, populations from the Midwest, the Northeast, the South and the West all delivered surprisingly similar answers. Consider these statements and the percentage of each region’s population that agreed with them.
“Communication I receive from healthcare professionals should be relevant to me as an individual.”
- Midwesterners – 54%
- Northeasterners – 54%
- Southerners – 54%
- Westerners – 53%
“The communication I receive from healthcare professionals should be personalized with information that is tailored to my specific needs.”
- Midwesterners – 53%
- Northeasterners – 46%
- Southerners – 50%
- Westerners – 51%
“I would like all communication from my doctor to be personalized with my name.”
- Midwesterners – 40%
- Northeasterners – 35%
- Southerners – 35%
- Westerners – 33%
So what is this data telling us? It’s saying that regardless of what region of the country they call home, most Americans believe that their healthcare providers should be communicating information to them that is relevant and specific to their needs. On top of that, a large portion of Americans would also prefer that communication to be personalized. Definitely something to consider as you work to improve patient communication and engagement strategies.