Editor’s Note: The following is a guest post published by permission of its author.
There are many components to link building that make for successful SEO for your website. The practice of link building involves getting back links to your website from existing online sites and blogs (specifically quality, non-spammy websites). The more links you have pointing to your website, the higher it will potentially rank in the search engines as Google instills more trust in sites with valuable backlinks.
Think of each link as a Facebook “Like” for your website, the more “Likes” you have, the better your site will perform on the major search engines. Whether it is blog commenting, directory submissions, press releases or social media promotion, every link you have is essential to your SEO efforts.
Top Ways to Build Valuable Links
Content on your site – One of the main reasons people visit your website is to discover more about your practice or business. Whether it is to get a phone number or read more about a service you offer, having great content will naturally drive people to your site. By having quality content that is updated monthly, people will naturally link to your website through blogs and social media. Be sure to avoid duplicate content as the major search engines can pick up on it and ding your site for the duplication.
Blog commenting – By commenting on relevant blogs and including a link back to your site, you are providing relevant information about a subject while also directing more traffic to your webpage online. Look up local blogs in your area as well as nationwide blogs that target your business or practice.
Local outreach – Reaching out to local websites that you know will include a link to your site is great for your SEO efforts. By sponsoring a little league team in the area, or donating to a 5K race in your town, you can easily request a link back to your site on theirs. Community outreach is a great tool for link building. You can easily drive more traffic to your website and gain potential new patients/leads through your community.
Social media sites – Creating a Facebook business page, Twitter account or YouTube page is a great way to leverage your business socially while also providing links back to your website. The more followers you gain and the more relevant engagements you create, the more likely your followers will share your information with others via email or through their own statuses.
Link building is one of the many building blocks of digital marketing. While there are many spammy websites you need to avoid gaining links from, there are plenty of quality sites that you can link to in order to build a positive backlink profile. By working hard on your link building efforts and continuously updating your content on your website, you can take huge strides in the world of SEO.
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com