You ever mail a statement, postcard or other communication to a patient, and they claim they never received it? It’s frustrating, right? And it’s not all your patient’s fault. Yeah, the mailer probably got there, but given the high volume of junk mail we’re all receiving at our home address these days, it’s understandable if your mailer got lost in the shuffle.
I’m definitely guilty of opening the mailbox and saying to myself “It’s all just junk.” Here are some interesting direct mail stats that make me feel justified in my comment…and that I’m not just some crotchety old man.
- According to The New York Times, 48% of mail the USPS ships by volume is direct marketing – i.e. direct mail or “junk mail”.
- Americans received a total of 84 billion pieces of junk mail last year. That’s enough to give 12 pieces to each of the estimated 7 billion people on earth.
- The environmental group 41pounds.org claims that the average American adult receives 41 pounds of junk mail each year.
- 44% of the junk mail we receive in our mailboxes goes unopened. So if your mailing to a patient looks like junk mail, it may hit the trash without ever being opened.
- Americans receive an average of 16 pieces of junk mail per week, compared to only 1.5 personal letters. That means more than 90% of what’s in our mailbox is probably unwanted.
When you look at those eye-opening stats, can you blame patients for missing a mailed appointment reminder postcard or past due balance statement every now and then? They’re getting bombarded with direct mail on a daily basis.
If you’re relying on the mail to deliver critical communications to patients, it may be time to look at other delivery options.