Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org
“What is SEO?” This is a question we hear quite a lot from our customers. So allow me to break it down.
SEO is an acronym for “search engine optimization”, which is the ongoing process of improving the visibility of your web pages in the organic search results of search sites like Google and Bing. The better search engine optimized your website is, the more likely your website will show up high on the first page of the search results.
Search engine optimization is a very complicated process that involves a lot of time, technique, and analysis. Often website owners partner with SEO companies to assist them with their SEO goals. Other website owners prefer a more hands-on approach to their SEO by making small improvements over time to the quality of their website content and by improving the user experience on the site. For anyone interested in this approach, we welcome you to check out our blog Beyond the Site and subscribe to receive helpful and fun articles on improving your online visibility.