Here’s a little fun fact for you: This year marks the shortest possible window between Thanksgiving and the end of the year. 33 days. Thanksgiving is always the fourth Thursday of November and it’s on the 28th this year, making it as late on the calendar as it can possibly be. Fascinating, right?
So there’s a big question you have to answer. What does this short holiday season mean for your practice’s communication with patients?
For practices who work with TeleVox to communicate with patients about appointments, many like to avoid reaching out to patients on the major holidays – Thanksgiving Day, Christmas Day, etc.
If you are a TeleVox client, here’s an easy way to make sure your holiday communication schedule is all set for the holidays. You can log into your HouseCalls account on the mytelevox.com website, select Schedule Office Closings and follow the directions on the screen. It’s easy to do, and there are a number of tutorials on the site to assist you. We’ve provided directions you can download and even a helpful video you can watch with step-by-step instructions.
If you’re NOT a TeleVox client, you’re still reminding patients of appointments, right? Well, here’s a great case for automating that outreach. Even a big list of automated phone calls, texts or emails can be adjusted to connect with patients before or after the holidays. A common misconception about automating communication with patients is that they might end up with a phone call or text right in the middle of a family dinner. Not so. You’ll have the same flexibility in communication that you would have if staff members were manually contacting each patient.
Have you started planning how you’ll communicate with patients during the holiday season?