Editor’s Note: The following is a guest post published by permission of its author.
While the good old Yellow Pages can still be useful when looking for a local business, most people today are conducting Google searches to find what they need. If your business is not yet making use of Adwords, Google’s main advertising product that’s an incredibly successful pay-per-click advertising system, you’re undoubtedly losing out on a lot of business.
Adwords, which can be used by nearly any type of business, does require money and time. However, businesses of all types and sizes around the world have discovered that it’s time and money very well spent because Adwords delivers measurable ROI.
Because Adwords is a complicated product it can be a bit confusing for anyone who’s never used it before. In fact, it can take several hours a week to properly manage an Adwords campaign. Therefore it would be wise to hire a skilled Adwords account manager who not only understands marketing but also the technical aspects of managing Adwords. This way, you could reap the following benefits:
1. Helps with Tracking Conversions
When you’re advertising online, a conversion occurs when a click on your ad leads to a valuable action such as a purchase, lead, page view or sign-up. Adwords’ conversion tracking feature lets you identify how well your campaign is generating those sales, leads, sign-ups and other key actions you desire. This data provides you with valuable insight into which areas of your campaign are working and which are not so you can optimize your ad text, keywords and bids accordingly.
2. Drives Targeted Traffic
You’re able to advertise directly to your targeted audience with Adwords so you can reach out to web users at any time they’re searching for products and services like yours. When a user see your ad after conducting a search, he/she only needs to click on it to be taken to your website immediately. And, because your Google ads show up before the organic search results, it will be the first thing a searcher sees when looking for the types of products and services you offer.
3. Control Your Advertising Costs
One of the top advantages of running an Adwords campaign is the fact that you’re allowed to set a maximum cost per day. This can help your business greatly as you won’t run your advertising budget over a predetermined amount. It’s completely up to you how much you want to spend each day because Google doesn’t set any minimum spending requirements. As your daily budget begins to run out your ads will show less frequently until they finally stop showing altogether.
Google Adwords puts your ads under the noses of searchers who are looking for the types of products and services you sell and catches their attention at the exact moment they’re ready to make a purchase. This is what makes Adwords one of the most effective ways to advertise online. When outsourcing your Adwords campaign, be sure that the company you choose is experienced in Adwords management. By choosing TeleVox’s SEO partner and Adwords certified partner Wpromote, you are able to fully instill your trust in an account manager who will create your ads, manage your campaign and provide you with monthly reporting on your ad campaign’s performance.
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com