For those of you who are unfamiliar, the bounce rate is the percentage of visitors coming to a website that quickly leave without clicking around. In other words, it is the percentage of single-page visits in which people have left the site from the entrance page without interacting with that page. While it is not possible get everyone to stay on your page, it is important that the bounce rate stays under 50 percent. The longer you can keep people on your site, the higher chance you have for potential conversions.
A high bounce rate can be a result of many things with most falling into one of two categories:
A. You are acquiring the wrong type of traffic to your page(s)…OR
B. You are acquiring exactly the right type of traffic to your page(s).
While the second reason may be confusing, it is really very straightforward because: If someone visits your site and finds what they were looking for, they have no reason to stick around any longer (i.e. a phone number or address). Sites that are very good at solving problems swiftly often do have high bounce rates because visitors enter, get the answers they need and leave. However, they come back often for new information. When this happens, there is nothing to worry about. But for those websites that need visitors to click around the site in search of content, having a high bounce rate can be a real conversion-killer. Here are some tips for reducing your site’s bounce rate, which will help you convert visitors into new customers.
Make Site Navigation Easy
A site visitor that finds it difficult to navigate is a visitor that’s going to leave that site in a big hurry. Your visitors need and deserve to be led down clear, obvious paths in order to get the content they are looking for. Everyone has had the experience of landing on a web page only to become completely lost because they were unable to navigate properly. Clean site structure, menus and navigation are vital to keeping a user’s attention. Adding content categories is a good way to organize content so the user can quickly find what he/she is looking for.
Increase Website Load Speed
Nobody wants to sit and stare at a screen while a website struggles to load. A slow loading website worsens user experience, negatively affects search rankings and wreaks havoc on conversion rates. If your site is sluggish and slow to load, there are many ways to speed up load times. You can cut down on the number of images you use, split up long pages into multiple short pages, keep your code clean and remove excess “white space”. Additionally, be sure your videos and photos are compressed and optimized for SEO purposes. Large image files can severely slow down a website.
Pop-Ups Should Probably Be Avoided
While a well-timed pop-up may entice a few clicks, generally, most people despise pop-ups because they’re annoying. It is common for a site visitor to become so angry when having to literally chase a pop-up across the screen in order to close it, they simply leave the page altogether to find the information they need elsewhere.
Freshen Up Your Content
If your old content from several years ago is still showing in the search results, visitors may click, take one look and then leave. They may even neglect to look further for the newer content you have added. If you find your older content is still getting traffic, concentrate on freshening it up to make it more current and relevant. You can do this by adding statistics, finding new examples, including a case study and incorporating new insights.
Simplify Your Content
If you have a massive amount of content on a page, your visitors may take one look at it and decide they don’t have time to read it all. It is far better to offer your content in smaller, more meaningful and mentally digestible chunks of information. Once you’ve simplified your content, add some clean graphics that help make your content easy to understand.
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com