There are many aspects to SEO, ranging from the words on your website to the way other sites link to you on the web. When Google crawls the Internet, it uses links to measure the authority of your web page. If your page attracts relevant links from other trustworthy pages, Google will increase the importance of your page.
You can look at a link to your site as a vote of popularity. Just as a politician wins an election with the most votes, you can win a first page position in a search result by obtaining more links than your direct competitors. Even though links are not everything in SEO, search experts attribute a large portion of search engine algorithms to link-based factors.
Through links, the search engines can analyze the popularity of a website and a page based on the number (and popularity) of pages which link to them. Trustworthy websites tend to link only to other trusted sites, while all those “spammy” sites out there receive very few links from trusted sources. In short, links are an excellent way of identifying expert content on any given subject. If you’re able to consistently get more links than your direct competitors, your site and your business will benefit, as Google will reward you with higher rankings in its search engine results.
Obtaining Links Naturally
You can obtain links naturally by putting useful, informative and thought-provoking content on your site or blog. When you create and post worthy material, other website and blog owners will naturally want to link to your content because they will want to share your valuable information with their readers.
When you make your business blog valuable, informative and entertaining, you can earn links from other blogs. This method of building links is so popular and valuable that it is actually a strategy that is recommended by Google. Your blog gives you the opportunity to contribute fresh material consistently. It also allows you to take part in conversations across the Internet wherein you can pick up some valuable links. Putting your focus on producing well-crafted material for your company’s blog will definitely pay off, as your blog will get a boost in the search engine results pages.
How Highly Competitive Local Businesses Can Build Links
When highly competitive businesses are trying to push their websites up in the search result pages, they can use some clever link baiting strategies to edge out the local competition. One way to do this is to create content that inspires viral sharing and natural linking. For example, an orthodontics practice could do something as simple as creating and posting a funny YouTube video about wearing braces that could go viral if done well. A pediatrics practice could write some guest posts and columns for local parenting sites on topics parents would enjoy reading. In both examples, this type of content would encourage social sharing and will attract links from other health-related websites.
A healthcare provider could also sponsor a local sports team and have a link to their site on the team’s site. They could donate to a local 5K (then blog about it) or ask local newspapers or school bulletins if they would kindly include a link on their sites.
Link building does take time and effort, and the results won’t be seen overnight. However, if you’re diligent, a bit creative and put your focus on providing something of value to others, you should be able to build some good solid links that push your website up in the SERPs ahead of your competition.
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com