Editor’s Note: The following is a guest post published by permission of its author.
One of the most challenging SEO issues small businesses face, including medical and dental practices is achieving good local rankings. While many retailers are busy blogging as a way to remain competitive on a local level, a great many doctors and dentists are not. Therefore, using blogging as an SEO tactic is clearly advantageous.
Most doctors and dentists have already done some basic SEO work to rank locally such as obtaining reviews and links and creating Google + and Local listings. But, since they’re all doing basically the same things, they often still end up vying for the holy grail of search optimization, which is a top 10 placement month after month. But when one of them starts blogging regularly, that practice may consistently gain the top spot in the search results to help it edge out the local competition.
Here are a few clear ways blogging can directly help your SEO:
It Gives Google and People What they Want
Google and the other search engines are always on the lookout for fresh content. When you’re writing and posting regular blog entries, you’re giving the search engines what they want while at the same time, providing your targeted audience with information they find useful and informative. When you’re blogging, you can jump right on any timely news item or event while attracting the attention of the search engines spiders which are always crawling the web to index new information.
It Rewards You with Backlinks
Among the most valuable SEO benefits blogging can provide your business are the backlinks it will bring from other websites. Whenever someone reads your blog, they may ‘scratch your back’ so to speak by commenting on one of your posts and linking to it from their own blog or website. This backlinking increases your authority with the search engines, makes you more visible to searchers and spreads your content across the web.
It Helps Keep Your Website Fresh
Both people and the search engines want fresh content which means you should be consistently updating the content on your web pages. Your blog is the ideal platform to use for posting fresh content as it will give your readers new information while telling the search engines that you’re an active site. Every blog post you create provides the search engines with new information to crawl and index. It also gives your readers something to link to – both of which will help your SEO efforts. By far, blogging is one of the best ways to boost the SEO power of your website.
It Provides You with a Basis for Developing your Social Media Presence
A blog is ideal to use for pushing content out onto Google+, Facebook and LinkedIn. It also allows you to focus on the keywords you want to be ranked for in the ‘about’ pages of your profiles on your social networks. Social media gives you the chance to encourage your followers to visit your website and blog, and you can ask them to like your content, comment on it or share it. When they do these things, they’re sending ‘social signals’ to Google and the other search engines saying that you’re credible, interesting and an authority in your niche.
So consider starting a blog and posting relevant and insightful information that your viewers can learn from and share across the web. You will be thankful you did in the long run!
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com