Today’s Blog post involves a subject we’ve touched on in past posts – the influence of colors on your non-verbal patient communication.
That’s fun to read, but the real value for you here is the first section that is focused on how colors affect emotions. Does the color scheme of your current practice logo align with the emotions and feelings described here? If so, are those the emotions you’re looking to create among your patients? Whether your practice most closely identifies with a high-energy environment or that of a more calming, relaxed atmosphere, a lot of that comes across in your logo, your website and in-office decor.
How much of an impact do you think this non-verbal communication has on your patients’ perceptions of your practice?