For those of us using Google Adwords to showcase our businesses, we know how stressful it can be to make a visually engaging ad with such limited space. With only 25 characters in the headline, 35 characters in the description line 1, and 35 characters in the description line 2, it is difficult to create an eye-catching advertisement that truly embodies your business’ mission.
The saving grace to this limited space lies in the extensions that Adwords allows us to create. From call extensions, to site link extensions, and even location extensions, you have the ability to take up more primary real estate and promote your business through links. If you aren’t familiar, ad extensions appear below the ads you created and can range from a clickable phone number, location, or link to your site with a brief description.
Google’s Latest Announcement
Google recently announced a new policy for call and location extensions in Adwords. Instead of simply adding your phone number or address, you now are required to verify that the phone number listed is associated with your business. Verification policies will be rolling out to all call and location extensions beginning in June of 2015. If you haven’t verified your number, it will now appear as “Unverified” or “Unverified Phone” in the Ad extensions tab.
How to Verify Your Business’ Phone Number
Verification is simple if you know the proper steps to take. These are:
- List your phone number in text on your website. Ideally this would be on your home page, but if you happen to have a call to action on the header of every page, you are golden!
- Link your Adwords account and Google Webmaster Tools account together.
- Lastly, add your Adwords conversion code snippet to the backend of the landing page in your ad.
What Happens If You Do Not Verify?
If you choose not to go through this process but are still trying to list a phone number in your ads, simply put: your ads will be disapproved. To make your ads as effective as possible, you should a head start on verification!
As an Account Executive at Wpromote, Megan is responsible for assisting clients with their search engine marketing needs. While helping clients become recognized in search engines is an integral part of her job, she is also a regular contributor to the blog. In her spare time, Megan enjoys Dodger games and trying out new recipes like chocolate chip cookie dough truffles! Learn more about Wpromote at TeleVox.Wpromote.com