Have you ever filled out a healthcare survey because you were offered a prize or discount in return for your time and input? Offering an incentive—like a chance to win a hot new tech item or a trip to an exotic destination—is a reliable way for businesses to generate responses to surveys. But for medical providers and organizations, offering patients a chance to win a prize for completing a healthcare survey about medication adherence isn’t always appropriate. Without the allure of prizes, healthcare providers must find other ways to drive survey participation. One proven strategy is to appeal to patients’ practical nature by helping them see how surveys can support their treatment.
West surveyed 1,036 adults in the U.S. and found that more than four in ten patients (42%) would be more likely to complete a healthcare survey from their provider if they clearly understood how it would help improve their treatment. This suggests that even among patients who show an interest in surveys, providers may have more luck getting patients to respond to medication adherence surveys, health risk assessment surveys, remote monitoring surveys, post-discharge surveys and gaps in care surveys if they communicate the benefits these surveys offer.
When patient response rates are low, providers can encourage increased participation by communicating the benefits of healthcare surveys for the patient.
Surveys can improve healthcare by:
- Identifying health risks so providers can design care plans to address them.
- Providing patients with a health inventory that helps them better understand their overall health.
- Helping providers understand barriers to medication adherence (like side effects) so they can explore alternative treatment options.
- Alerting healthcare teams to issues patients are having following hospitalizations, so providers can intervene and prevent readmissions.
- Warning providers about gaps in care that should be corrected.
- Giving providers a way to monitor chronic health conditions.
Providers can communicate these points in person and through automated messages. For example, staff can inform a patient that he will receive a post-discharge survey upon release from the hospital. As part of the discharge procedure, staff can explain to the patient that responding to the survey helps the medical team monitor the patient and catch problems that could potentially lead to readmission. Then, if it is recommended that the patient participate in remote health monitoring surveys to track a chronic condition, the patient may occasionally receive automated survey prompt messages that explain why the patient’s provider has prescribed the surveys. These types of communications can help patients understand the need for the surveys and persuade them to participate.
For more information about how providers can encourage survey participation, check out this resource: Simple Survey Strategies for Better Patient Participation.