Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org
Did you know that Facebook was working on a super-secret, totally hush-hush, insanely cool, behind the scenes project? They were, and they just announced it last Tuesday. It’s called Facebook Graph Search, and it signifies an exciting shift away from traditional search engines like Google. So if you’re a well “liked” (on Facebook) doctor or dentist in your community, other Facebook users are going to have a greater opportunity to find out about you.
For now, the feature has not yet been released to all Facebook users but will be soon. So if your office has been slow to work out a solid presence on Facebook with an emphasis on engaging your Facebook connections on a weekly basis, it would be wise to get the ball rolling now. If you have a Facebook page and need ideas for status updates, feel free to “steal” ours. We have a few pages that we post to on a daily basis: