As we approach Memorial Day Weekend, it’s a great time to educate patients about the importance of heat safety, whether it’s during work or play. Seasonal wellness and prevention campaigns are a great way to increase patient engagement and improve patient communication. Whether you have a small practice or are part of a larger healthcare system, there are many tactics you can use to empower patients to take a more active role in their health. Here’s just a few.
- Automated Voicemail – This method still reigns supreme among patients. According to a West study, 50% of physicians say patients prefer voicemails. Voicemails are a great way to convey educational information, such as the fact that heat is one of the leading weather-related causes of death in the U.S. You can instruct patients to visit your website to learn more about the dangers of heat and get tips to protect children and pets.
- Text Messages – Today, 23% of physicians say their patients prefer to receive text messages over any form of communication. Sending text messages that educate patients about weather-related dangers is a great way to connect and provide valuable information they can share with friends and family. For instance, you could text ways to access informational videos, downloadable flyers, and brochures directly from your website. The National Weather Service offers great resources you can use.
- On-Hold Messaging – What do your patients hear when they are placed on hold? When callers are placed on hold, it’s an ideal time to provide educational information, such as what to do during an excessive heat wave.
- Website Design – One way to keep your website updated regularly with fresh content is to create blogs or specific content related to topical issues. For instance, creating a blog with details on how to recognize the signs of heat stroke or how to download the free OSHA Heat Safety App can give patients valuable resources for planning their summer fun in the sun.
No matter what form of communication you use, patient engagement is about improving patient experience and outcomes. For more information on enhancing the patient experience, download the West report, Patient Engagement: Improve Communication, Improve Care.