Every fact has a flipside.
For forward-thinking providers and practices, the shift toward increasingly mobile communication is exciting. But don’t let the numbers fool you. We’ve turned four recent statistics on their head to show how the road to successful patient outreach still includes landlines and voice communication.
6 in 10 adults aged 25-29 live in households with only wireless telephones.
That percentage is lower among all other age demographics. Much lower. Wireless-only households exist for only 1 out of 10 senior citizens.
16% of people with landlines receive most or all of their calls on mobile phones.
84% do not. 5 in 6 landline owners still use those landlines the majority of the time.
73% of American adults send and receive text messages.
Only 32% of cell phones have unlimited texting plans. Depending on their text volume, each text you send a patient could be costing them money.
31% of texters say they prefer texts to talking on the phone.
That’s not a majority. In fact, 53% of that same group prefers a voice call to a text message. The remaining 14% say it depends on the situation. Less than one-third have a strong preference for text.
What does this all mean?
A comprehensive patient communication strategy blends the shift toward wireless-only households with the reality of lingering landlines. The best way to make sure you’re reaching all patients is through a combination of voice calls, email and text messages. Make sure you’re matching your patients’ preferences and capacity to communicate!