“How do I increase production without sacrificing patient care?” It’s the question dental and orthodontic practices of all sizes are asking when trying to distinguish themselves from patients’ other options in town. West enables practices to focus on attracting new patients while strengthening relationships with their existing ones. Dental website marketing and SEO solutions are fueling practice growth for West clients, while patient-friendly reminder communications and on-hold messaging create a loyal base of current patients. Attract and retain. That’s the West strategy for practice growth.
Why Has It Been Such a Challenge?
Every practice has its unique challenges, but we think you’ll agree with what practices tell us are their most common barriers to practice growth.
Attracting New Patients – There are hundreds of ways to spend marketing dollars, but only a few of them actually drive new business. Practices are aligning with patients’ shift toward web-driven search for their providers by focusing on patient-friendly websites, SEO and other online tools.
Building Loyalty to Combat Competition – Competing practices will come and go. How do you provide a level of in-office and between-visit communication to strengthen relationships and prevent patients from trying the new office across the street?
Keeping the Appointment Schedule Full – That’s promoting additional treatments and then making sure patients show up for their appointments. And when there’s a need for a cancellation or reschedule, capturing that information ASAP to fill the appointment slot with a wait-list patient.
Managing Limited Staff Time and Budget – Marketing and communication ideas sound great, but who is going to manage those efforts? And what’s it going to cost? The best bet is working with a cost-effective vendor that handles the details while allowing your staff to focus on in-office patients.
West meets the challenges practices face in attracting and retaining patients.
Where Will You Begin?
Every patient has communication preferences, so why not offer all of them? TeleVox Reminder Communications include automated appointment reminders, A/R outreach, recalls and more through interactive text messages, emails and phone calls.
Dental practice marketing tools that drive real results. TeleVox Marketing Solutions connect you with patients in need of an initial appointment and introduce new treatment opportunities to your existing patient base.