The Official Blog for TeleVox Solutions

The Official Blog for TeleVox Solutions

West Corporation

Posted on July 1, 2015 by West Corporation 


Death, Taxes and USPS Price Increases

It happened again. On May 31, 2015, the United States Postal Service implemented yet another price increase, climbing 2% for the most common mail formats. If you’re mailing appointment reminders, wellness messages, balance due statements or any other type of communication – plan on adjusting your outreach budget accordingly.

Over the past 15 years, first class letter rates alone have increased a staggering 48%. In 2014, the USPS posted a net loss of $5.5 billion. All current indicators for 2015 point to a loss of $6.1 billion. Ouch. That leads us to one burning question: When will it stop?

Patient Balance Notifications Case Study

Answer: It likely won’t.

As the USPS continues an uphill battle against declining mail volumes, mounting retiree health benefit costs and a flawed business model, off-loading costs to the consumer will continue for the foreseeable future.

Many practices are now beginning to re-examine their communication strategy. Incorporating automated outreach methods such as phone calls, texts and/or emails have proven to lower costs per communication as well as increase response rates. As a practice, it’s up to you to determine the most effective method to maximize your outreach efforts.

While the financial future of the USPS is dauntingly uncertain, there are three things we can count on: Death, taxes and USPS price increases.

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