January is Glaucoma Awareness Month, which is a great opportunity to help your patients learn more about this serious disease that is the second leading cause of blindness in the United States. Unfortunately, half the people who have glaucoma don’t know it, which is why education and screening are so important.…
2018 Industry Trend: Personalizing the Patient Experience
In our highly digitized and data-driven world, today’s consumers have come to expect companies to know them, offer products based on previous purchases, anticipate needs based on interactions with the company and tailor messages specifically designed for them. Not surprisingly, patients (who are also consumers) have come to expect this same level of personalization from their healthcare providers.…
This week marks National Influenza Vaccination Week, which highlights the importance of the influenza vaccine. As the shift to value-based healthcare becomes more apparent practices are putting a more significant focus on preventing and managing chronic disease. By embracing preventive care, they can improve health outcomes for patients and boost revenue.
The problem is that patients are not seeking preventive care.…
There’s no doubt we live busy lives. Access to technology fueled by smartphone ownership provides unprecedented opportunity for connection. Because of this, healthcare providers and health delivery systems have the opportunity to be connected beyond the bounds of the clinical setting in ways that would have been futuristic only a few years ago. …
Many practices who offer or support immunization services can take advantage of the momentum generated with this national observance to encourage patients of all ages to stay up-to-date on the vaccinations recommended for them.
The good news is the National Public Health Information Coalition has made it easy for you! Go to https://www.nphic.org/niam to download some free resources that will educate and motivate your patients including:
All free of charge!…
Why do patients choose to continue seeing a particular provider? Many times, it’s because that provider has proven their ability to deliver a high quality of care. Whenever possible, that earned trust should be on display in the outreach messages delivered to that patient. Providers can pull from their expertise and educate patients on why it is important for them to schedule a preventive exam or screening.…
American Heart Month is here again, and it’s about time the Blogpaid tribute to the hardest working part of our bodies (sorry brain, we love you too). Here’s an infographic compiled by Cleveland Clinic that highlights 21 amazing facts about our hearts, certain to give you reactions like “Wow!”, “You don’t say!” and “Huh – I did not know that.”
Since we’re all about provider-patient communication, one fact that stands out is #19.…
The third installment in our 2015 “Best of the Blog” series covers some of the most frequently viewed and shared infographics on the topic of patient wellness and prevention. While the first two best-of posts covered online marketing and A/R and collections, this time we’re focused on communication concepts and seasonal opportunities to build stronger patient relationships and improve quality of care.…
The word “vaccinations” has never sounded so melodic.
The CDC recently posted its “12 Ways to Health” holiday song, covering many important ideas to guide your patients and their loved ones through a safe and healthy holiday. It’s a perfect example of how creativity can help your important patient communication break through the marketing-focused noise and clutter of the busy season.…
