Category: Website Design


Category: Website Design

West Corporation

Posted on January 11, 2013 by West Corporation 


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10 Tips for Creating Great E-Newsletters

Which is more important: Marketing your practice and building a trusting relationship with your patients? Or staying in touch with your colleagues and being recognized as a leader in the field? It’s a draw – they’re equally critical to your success. A well-written, nicely designed practice e-newsletter is a fun way for both your readers and your staff to stay engaged with one another.…

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West Corporation

Posted on December 17, 2012 by West Corporation 


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10 Tips for Getting Liked on Facebook

Today’s healthcare market is more competitive than ever. For your practice to stand out and continue to grow, it’s important to put your brand out “there”. Where’s “there”? Social media websites like Facebook!

Social media has huge potential for your practice. And the good news is—it’s free! As more and more kids, and even their parents, turn to social media websites daily to communicate and share among peers, it has become a must that you participate.…

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West Corporation

Posted on December 14, 2012 by West Corporation 


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Are You a “Better Performer”?

MGMA recently released its 2012 report on Performance and Practices of Successful Medical Groups. The report shares data from 2,119 practices, and finds 348 to be “better performers” thanks to their success in patient satisfaction; profitability and cost management; productivity, capacity and staffing; and accounts receivable and collections.

Perhaps most interesting in this report is being able to see how “better performers” compare to other practices across a variety of measures.…

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West Corporation

Posted on November 30, 2012 by West Corporation 


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A Few Beyond the Site Favorites

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

Howdy Blog readers! In case you haven’t noticed, I’ve been all over this blog and I’m loving it. Why? Because chances are that if you happen to work in a dental or medical practice…you probably have a website.…

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West Corporation

Posted on November 15, 2012 by West Corporation 


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Social Media in 60 Seconds (or Thereabouts)

So here you are: five QuickTakes videos on the major social networking applications – Facebook, Flickr, LinkedIn, Twitter and YouTube. (Hang on, Pinterest fans. We’re working on one for you as well.) View the clips below to get quick one-minute overviews of what these applications are and how you might make the most of them in your practice.…

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West Corporation

Posted on November 9, 2012 by West Corporation 


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Survey: What Do Colors Mean To You and Your Practice?

Whether it’s your logo, signage in your office, or anything else your patients can see, the colors of those materials can have an impact on their impression of your practice. Color theory is playing an increasingly important role in practice marketing, and I’m here to give you a quick recap of what research tells us about six basic colors’ ability to cause actions and reactions.…

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West Corporation

Posted on October 29, 2012 by West Corporation 


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Jargon Busters – “Keyword Stuffing”

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

Howdy folks!  I thought I would visit again and tackle another SEO jargon phrase: “keyword stuffing”.  Keyword stuffing is exactly what it sounds like – stuffing a load of keywords on a webpage in an effort to rank higher for those words. …

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West Corporation

Posted on July 18, 2012 by West Corporation 


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Jargon Busters – “SEO”

Editor’s note: The following is a guest post from Rachel Ankersen, our in-house SEO Analyst and author on BeyondtheSite.org

“What is SEO?” This is a question we hear quite a lot from our customers. So allow me to break it down.

SEO is an acronym for “search engine optimization”, which is the ongoing process of improving the visibility of your web pages in the organic search results of search sites like Google and Bing. The better search engine optimized your website is, the more likely your website will show up high on the first page of the search results.…

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West Corporation

Posted on June 25, 2012 by West Corporation 


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Are you “socially devoted” on Facebook?

Recent research from Socialbakers shows that 70% of questions from Facebook fans go unanswered. And 25% of businesses close their wall so customers can’t leave any comments or questions at all. I know what you’re thinking – “what’s the point of the Facebook page then?” (At least, I hope you’re thinking that.) Here’s a look at how Facebook responses play out by industry.…

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