Rather than viewing social media as merely a way to stay in touch with friends, family, and old classmates, dentists should instead see it as a powerful, accessible, and inexpensive tool that they can put to good use in their marketing efforts. Social media sites are a great way to advertise aspects of your dental practice that make it stand out from the competition.… Read more
Want a glimpse into the future of your practice? This insight into the communication, technology and social habits of the “Internet Generation” could be the key to effective patient engagement strategies down the road.
The last thing many orthodontists want to deal with is dental practice marketing. Unfortunately, if you don’t devote some time to marketing you may find that your practice isn’t as successful as you’d like for it to be. Rather than viewing marketing as a source of frustration and confusion, it’s better to view it as a creative project and something that you can have a little fun with.… Read more
Interested to know the differences in how women and men use their mobile devices and interact with social media? A new infographic from FinancesOnline.com and Ruby Media offers valuable insights you may be able to leverage in your practice’s patient engagement strategy.
Here are three interesting insights :
- 71% of women are likely to follow or “like” a brand for deals, compared to only 18% of men.
The Panda update from Google is a filter first introduced in early 2011 with the purpose of stopping sites with poor quality from making their way into the search giant’s top search results. Panda is updated on a regular basis, and when an update is done, websites previously affected may escape punishment if they made the correct changes.… Read more
TeleVox is now offering responsive web design to help its clients optimize their websites for phones, tablets and computers. You can read more about TeleVox’s new website design services HERE. If you depend upon your website to stay in business and you have a great deal of competitors as most businesses do, it’s important that you have a responsive website design that optimizes your site for all of your visitors – regardless of what type of device they happen to be using.… Read more
Pew Research Center’s Internet & American Life Project continues to drive our knowledge of how Americans interact with one another and with technology online. In its most recent Social Media Update report, eight key statistics stand out as points you’ll want to consider when engaging with your patients through social media.… Read more
There are many reasons why good SEO companies don’t guarantee first page search rankings and why untrustworthy companies do. While guaranteed rankings sounds great, the truth is that no reputable SEO provider will offer guaranteed positions. This is because quality SEO companies are run by people who know that it’s not possible for any company (or individual) to know for sure if a site will move into the top position…regardless of how much work the company or person puts forth in the attempt to reach that goal.… Read more
When I was in elementary school, I was a Girl Scout, and one of the songs we learned to sing was done in rounds:
Make new friends and keep the old,
One is silver and the other gold.
No matter how many years (or generations!) later, that little song carries a world of truth and rings as true today as when it was created.… Read more
Editor’s Note: The following is a guest post published by permission of its author.
When it comes to search engine rankings, SEO backlinks can make or break your website’s positioning in search results. A backlink refers to any link to your site that comes from another site. In Google’s algorithm, backlinks are like votes of confidence for your website: if many sites link to yours, Google regards your site as relevant and trustworthy.… Read more