Category: Website Design


Category: Website Design

West Corporation

Posted on December 13, 2013 by West Corporation 


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Promoting Your Local Business Through Community Outreach

Editor’s Note: The following is a guest post published by permission of its author.

Promoting a local business is an ongoing challenge. Placing ads in newspapers, putting up signs and running ad campaigns on TV and radio are becoming less and less relevant due to changes in consumer behavior. What does work today is creating user-friendly content on your website & blog and becoming involved on social media.…

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West Corporation

Posted on December 2, 2013 by West Corporation 


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Billboard Advertising in 2014? – 4 Things to Consider

Any idea how many billboards you pass in your daily commute? For many, it’s probably close to 100 or more.

Does your billboard stand out among the mix? Is your practice name printed in big bold letters along a busy street in town? Is it something you’ve considered adding into your marketing strategy for the first time in 2014?…

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West Corporation

Posted on November 22, 2013 by West Corporation 


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Friday Fun Facts for Facebook – Thanksgiving 2013 Edition!

Last year’s Thanksgiving post was so delicious, we just knew you’d be back for seconds.

We’ve searched the Internet far and wide for another round of Thanksgiving-related fun facts intended to blow you away. Or at least make you cock your head to the side and say “Huh – I didn’t know that.” As always, feel free to share this post or copy and paste these nuggets to your own Facebook page.…

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West Corporation

Posted on November 13, 2013 by West Corporation 


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10 Tips for Building a Better Brand

When you think about your brand, what comes to mind?

Your logo? Your letterhead? The sign outside of your practice? Did you know your brand goes far beyond those elements? Everything you currently do to stand out from the competition counts. Is your practice’s annual pool party the must-have invite of the year?…

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West Corporation

Posted on November 8, 2013 by West Corporation 


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What Google Hummingbird Means to SEO

Editor’s Note: The following is a guest post published by permission of its author.

At the end of September, Google unveiled the biggest upgrade to its search algorithm in 12 years – Hummingbird. Whenever big news like this comes out of Google, website and business owners scramble to find out how they’re supposed to adjust so they don’t get penalized.…

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West Corporation

Posted on October 9, 2013 by West Corporation 


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Small Business Marketing: What’s Being Outsourced?

A June 2013 survey of 1,305 participants in Constant Contact’s Small Biz Council offered valuable insight into which marketing activities U.S. small businesses are outsourcing vs. handling in-house. The report also detailed why these decisions are being made, listing a perceived inability to afford outsourcing, internal bandwidth and ease of finding external resources.…

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West Corporation

Posted on October 4, 2013 by West Corporation 


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Why 15% of Us Avoid the Internet

According to a May 2013 study by the Pew Research Center, 15% of American adults do not use the Internet or email. Are you surprised by this number? Higher or lower than you thought?

Obviously since you’re reading a blog, you’re not in this group. But because it’s become such an important avenue for patient engagement, it’s important for you to know why that 15% of the population isn’t involved in online activity.…

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West Corporation

Posted on October 2, 2013 by West Corporation 


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Link Building: A Beginner’s Recipe for Successful SEO [INFOGRAPHIC]

Editor’s Note: The following is a guest post published by permission of its author.

There are many factors that contribute to a website’s success in the world of SEO. Whether it’s creating a successful social media campaign or optimizing a site’s content regularly, we are always looking for new ways to elevate our clients’ presence online.…

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West Corporation

Posted on September 9, 2013 by West Corporation 


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If You’re Not Yet Using Google Adwords, Here’s Why You Should Be

Editor’s Note: The following is a guest post published by permission of its author.

While the good old Yellow Pages can still be useful when looking for a local business, most people today are conducting Google searches to find what they need. If your business is not yet making use of Adwords, Google’s main advertising product that’s an incredibly successful pay-per-click advertising system, you’re undoubtedly losing out on a lot of business.…

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West Corporation

Posted on August 23, 2013 by West Corporation 


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Which Demographics Use Social Media? [INFOGRAPHIC]

This just in – Facebook is popular. OK, not a shocker, we know. But did you know that LinkedIn has become the second most popular social networking site? We would have guessed Twitter.

Check out the infographic below (courtesy of the folks at DocStoc) that compiles results of a recent Pew Research Center study to link different demographic groups with their preferred social media sites.…

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